
In American Studies class on Friday, we talked about romanticizing, or making things seem better than they actually are. During our discussion, a commercial immediatly came to mind for me. It's an advertisement for a towel called the shamwow, and after watching it I was pretty tempted to call the number on the screen and buy one.
If you strip away the colorful commercial, the towels are really just extra-absorbant and let you cut them into pieces. However, the over-enthusiastic spokesperson goes on and on for about 10 minutes with a ridiculous microphone, and convinces everyone that the shamwow will be the only cleaning item you ever need. The commercial used lines like "The item pretty much sells itself", making it seem like some undiscovered magic item.
Even though towel choice never seemed that important to me, by romanticizing this item, I was tricked into believing something was much better than it was. It's so interesting that before learning about romanticizing, I was so much more suspectible to falling victim to clever advertisers.
